KISO was founded by Aimee Croysdill and Tom Russell; old friends who bumped into each other in Kyoto, Japan and found a common mission. Our name comes from the Japanese word 'Kiso' 基礎 which means ‘foundation’ or ‘base’.

Aimee is a well-known face of the fashion industry and has for many years served as stylist to names such as Vanessa Kirby, Natalie Dormer, Daniel Radcliffe and many more. She brings her eye for detail to every KISO piece and has tweaked and tailored the playwear the way she would when leading couture houses or working with her A-list clients. She is also a happy (and busy) mum of two.

Tom is an expert in mixing business and play. He is an entrepreneur that founded one of London’s busiest toy shops, as well as a luxury children’s event business. He knows what kids want.

Both Aimee and Tom believe that children’s play holds no boundaries and therefore no item of clothing should restrict them or stop them from feeling like the coolest kid in the playground.